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Online Reviews and Your Reputation (2018)
Many firms don’t recognize the potential of their brands and wind up ignoring or marginalizing this most valuable asset. While it’s true that an attorney’s online reputation isn’t strictly under their control, it doesn’t mean they can’t manage it. This session will help attorneys understand how their firm’s brand can influence their incoming caseloads. It will also help illustrate the importance of encouraging reviews from past clients and properly responding to them both good and bad to help build their firm’s brand and business.
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